Vijfstrepen op een sportschoen is een banaal generieke verfraaiing
Gerecht EU 4 december 2015, IEFbe 1617; ECLI:EU:T:2015:937 (K-Swiss tegen OHIM)
Merkenrecht. K-Swiss verzoekt via een internationale registratie voor de EG om een positie-beeldmerk voor vijf strepen op een schoen. Het BHIM weigert (terecht) de inschrijving vanwege gebruik aan onderscheidend vermogen. De strepen zijn niets meer dan een nogal banaal generieke verfraaiing gezien de wijdverbreide praktijk van het plaatsen van streeppatronen op sportschoenen. Beroep wordt verworpen.
33 In any event, even if it were accepted that the average consumer pays particularly close attention to the shapes placed on the side of the shoe, to the point that that consumer considers that those shapes generally constitute trade marks, the applicant has not adduced sufficient evidence to establish that, in view of the banal nature of the sign at issue, the average consumer would consider that sign to be an indication of the origin of the goods at issue and not a mere decorative element.
34 Moreover, to accept that every geometric shape, even the most simple, has distinctive character because it features on the side of a sports shoe would make it possible for some manufacturers to appropriate simple, and above all decorative, shapes, which must remain accessible to everyone, with the exception of those situations in which the distinctive character of the sign has been acquired by use.
36 The Court has already found, in relation to the clothing sector, that this comprises goods which vary widely in quality and price and that, while it is possible that the consumer may be more attentive to the choice of mark when he or she buys a particularly expensive item of clothing, such an approach on the part of the consumer cannot be presumed without evidence with regard to all goods in that sector (judgment of 6 October 2004 in New Look v OHIM — Naulover (NLSPORT, NLJEANS, NLACTIVE and NLCollection), T‑117/03 to T‑119/03 and T‑171/03, ECR, EU:T:2004:293, paragraph 43).
37 That finding also applies to the sector of sports shoes and casual shoes.
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